Microsoft is about to go head-to-head with Google in a battle for the future of search. At a press event later today, Microsoft is widely expected to detail plans to bring OpenAI’s ChatGPT chatbot to its Bing search engine. Google has already tried to preempt the news, making a rushed announcement yesterday to introduce Bard, its rival to ChatGPT, and promising more details on its AI future in a press event on Wednesday.
The announcements put the two tech behemoths, known for their previous skirmishes with each other, on a collision course as they compete to define the next generation of search.
Both companies are chasing a revolutionary new future for search engines: one where the results look more like short, simple answers generated by AI than a collection of links and boxes to click on. Google teased its Bard chatbot yesterday, with queries that seem to be similar to OpenAI’s ChatGPT. And today, Microsoft is expected to boost its Bing search ambitions with the addition of a ChatGPT-like interface that will answer questions in a way no search engine has before.
The more humanlike answers could be revolutionary for search. ChatGPT — which is built by AI company OpenAI — brought conversational AI to the mainstream last year, and if the Bing integration works as intended, the use cases can genuinely shave hours off of research, spreadsheets, coding, and much more.