By Chris Welch , a reviewer specializing in personal audio and home theater. Since 2011, he has published nearly 6,000 articles, from breaking news and reviews to useful how-tos.
Bose is introducing not one, not two, but three new products today. It’s an ambitious move from a company that’s traditionally been very calculated, and it points to a nimbler future for Bose that could see new devices brought to market at a faster clip. Today’s announcements include the $429 QuietComfort Ultra Headphones that I showed you last month alongside the $299 QuietComfort Ultra Earbuds and $349 QuietComfort Headphones.
Each of them replaces a model in Bose’s current hardware portfolio. That’s surprising in the case of the earbuds; their expensive predecessors are only a year old. But speaking to media in Brooklyn today, CEO Lila Snyder and chief product officer Raza Haider said Bose had meaningful improvements ready to go and didn’t feel like waiting.
As the naming makes clear, Bose is fully embracing the brand that consumers are so familiar with and shedding other product names that didn’t resonate as well. (Farewell, Noise Cancelling Headphones 700.) It’s also making a push into spatial audio, although Bose calls its version “Immersive Audio.”