Adobe has a new tool to protect artists’ work from AI

By Jess Weatherbed , a news writer focused on creative industries, computing, and internet culture. Jess started her career at TechRadar, covering news and hardware reviews.

Adobe is expanding its Content Credentials “nutrition labels” to make it even easier for creatives to be credited for their work, identify what is and isn’t AI online, and protect their content in the process. It’s launching a free web app that will allow users to quickly apply creator information to images, videos, and audio and even opt them out of generative AI models — for the AI developers that support it, at least.

The Content Authenticity web app can be used to widely apply attribution data to content that contains the creator’s name, website, social media pages, and more. It also provides an easier way for creatives to opt their work out of AI training en mass compared to laboriously submitting individual protections for their content to each AI provider.

The web app will act as a centralized hub for Adobe’s existing Content Credentials platform. Content Credentials are tamper-evident metadata that can be embedded into digital content to disclose who owns and created it and if AI tools were used to make it. The web app will integrate with Adobe’s Firefly AI models, alongside Photoshop, Lightroom, and other Creative Cloud apps that already support Content Credentials individually. And importantly, the hub will allow creatives to apply Content Credentials to any image, video, and audio file — not just those made using Adobe’s apps.

Leave a Comment