/cdn.vox-cdn.com/uploads/chorus_asset/file/25815135/L_Oreal_Cell_BioPrint__In_store.jpg "L’Oréal claims its new skincare gadget can tell which ingredients work best for you")
L’Oréal claims its new skincare gadget can tell which ingredients work best for you
By Victoria Song , a senior reporter focusing on wearables, health tech, and more with 12 years of experience. Before coming to The Verge, she worked for Gizmodo and PC Magazine.
L’Oréal is hoping its latest beauty gadget can demystify skincare. At CES 2025, the company announced Cell BioPrint, a device that’s designed to analyze your skin and give personalized advice on how to slow down signs of aging.
The device is the result of a partnership with NanoEntek — a Korean startup that specializes in chips that can read biofluids. A person essentially takes a facial tape strip, sticks it on their cheek, and then puts the strip in a buffer solution. That solution is then inserted into a cartridge for the Cell BioPrint to analyze. Once that sample is processed, the device takes images of your face as you answer a few short questions about skin concerns and aging.
From there, L’Oreal says it uses proteomics, or the analysis of protein structure and function from a biological sample. In this case, the Cell BioPrint is designed to determine how well your skin is aging. It’ll then give personalized advice on how to improve your skin’s appearance, as well as predictions of how responsive your skin may be to certain skincare ingredients.
