/cdn.vox-cdn.com/uploads/chorus_asset/file/25816076/iDrive_Show_Detail_activeADAS_3DHead_Up_v4.jpg "BMW’s new iDrive turns the whole windshield into a heads-up display")
BMW’s new iDrive turns the whole windshield into a heads-up display
At CES this week, BMW announced a new iDrive operating system with an eye-catching centerpiece: a 3D heads-up display (HUD) that stretches from pillar to pillar along the windshield.
Included in this futuristic setup is a new steering wheel with haptic buttons and a new augmented reality system that layers navigation directions and driver assistance with road information. And perhaps the most noticeable change: BMW eliminated the traditional gauge cluster in the dash in favor of a customizable digital version projected onto the windshield.
“We’ve taken on a new perspective in designing the UX,” Christian Bauer, the head of digital and UX at BMW, told a group of journalists at a preview event held near BMW’s massive Spartanburg, South Carolina, plant in November last year. “Pushing the display closer to the street will help drivers make quicker decisions, which will make it easier to keep your eyes on the road.”
The new system will appear in the upcoming-but-yet-unnamed X-class SUV that BMW is building on the all-electric Neue Klasse platform. That SUV will make its debut at the end of 2025, according to BMW.
