By Jay Peters , a news editor who writes about technology, video games, and virtual worlds. He’s submitted several accepted emoji proposals to th

Even Apple wasn’t able to make VR headsets mainstream in 2024

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2024-12-29 13:30:05

By Jay Peters , a news editor who writes about technology, video games, and virtual worlds. He’s submitted several accepted emoji proposals to the Unicode Consortium.

Apple’s Vision Pro headset is an incredible piece of technology, but even Apple’s design and marketing magic hasn’t been enough to convince many people to don a VR headset for an entire day. Instead, people seem more willing to use discreet wearables like Bluetooth headphones, smartwatches, and products like the Ray-Ban Meta glasses — so Apple’s headset isn’t making the waves the company would have wanted.

Of course, an instant transformation of the computing landscape wasn’t exactly the point of the Vision Pro. Apple was clearly launching its headset for Apple enthusiasts, first adopters, and people who love VR. At a starting price of $3,499, the barrier of entry was just too high to expect the device to be a hit from the jump. Even CEO Tim Cook called it an “early-adopter product.”

Nearly a year from launch, though, Apple hasn’t done enough to demonstrate why the Vision Pro should be a potential showcase of the future of computing. It’s taking a long time to put together its immersive content library, and while those are great demonstrations of what’s possible, the videos have been short and isolating. There aren’t many great games, either.