F  or For   a couple of years, there was nothing on the internet so simultaneously thrilling and terrifying as having your website hit the front page

2004 package link The internet’s homepage

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2024-10-15 15:00:07

F or For a couple of years, there was nothing on the internet so simultaneously thrilling and terrifying as having your website hit the front page of Digg. Thousands of people, maybe tens of thousands, would immediately come to your site — and there’s a good chance they’d crash it in the process. Hundreds of commenters would debate the merits of whatever you’d created or published, pick fights with you and each other about it, and make you feel like the internet’s main character. At least for a few minutes, until something bigger and newer and more controversial hit Digg.com and everyone moved on.

In its early days, Digg was something like the homepage of the internet. Any user could submit a link, and then any other user could either promote it with a “dig” or demote it with a “bury.” The best and most popular stuff made the homepage, which was seen by tens of millions of people a month. The most controversial stuff had epic comments sections. 

So many of Digg’s features, from its voting mechanism to its commenting system to its occasional teeming toxicity, are omnipresent on the internet now. But in 2004, when Kevin Rose was working on the first versions of his new news platform — back when he was best known as a host on the TechTV network — it was all brand new. And what Rose and others built during that time has changed the way we all use the internet ever since.

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