Rumors on X Are Becoming the Right’s New Reality
A curious set of claims has recently emerged from the right-wing corners of the social-media platform X: FEMA is systematically abandoning Trump-supporting Hurricane Helene victims; Democrats (and perhaps Jewish people) are manipulating the weather; Haitian immigrants are eating pet cats in Springfield, Ohio. These stories seem absurd to most people. But to a growing number of Americans living in bespoke realities, wild rumors on X carry weight. Political influencers, elites, and prominent politicians on the right are embracing even pathologically outlandish claims made by their base. They know that amplifying online rumors carries little cost—and offers considerable political gain.
Unverified claims that spread from person to person, filling the voids where uncertainty reigns, are as old as human communication itself. Some of the juiciest rumors inspire outrage and contradict official accounts—and from time to time, such a claim turns out to be true. Sharing a rumor is a form of community participation, a way of signaling solidarity with friends, ostracizing some out-group, or both. Political rumors are particularly well suited to the current incarnation of X, a platform that evolved from a place for real-time news and conversations into a gladiatorial arena for partisan fights, owned by a reflexive contrarian with a distaste for media, institutions, and most authority figures.
When Elon Musk bought the platform, then known as Twitter, in 2022, he argued that it had become too quick to censor heterodox and conservative ideas. “For Twitter to deserve public trust, it must be politically neutral,” he said in April 2022, shortly after initiating his purchase, “which effectively means upsetting the far right and the far left equally.” But Musk quickly broomed out most of the Trust and Safety team that addressed false and misleading content, along with spam, foreign bots, and other problems. As Musk has drifted to the right—his profile picture now features him in a MAGA hat—the platform he rebranded as X has become the center of a right-wing political culture built upon a fantastical rumor mill. Although false and misleading ideas also spread on Facebook, Telegram, and Trump’s own platform, Truth Social, they move faster and get more views on X—and are likelier to find their way into mainstream political discussion.
