It’s the End of the Web as We Know It

The web has become so interwoven with everyday life that it is easy to forget what an extraordinary accomplishment and treasure it is. In just a few decades, much of human knowledge has been collectively written up and made available to anyone with an internet connection.

But all of this is coming to an end. The advent of AI threatens to destroy the complex online ecosystem that allows writers, artists, and other creators to reach human audiences.

To understand why, you must understand publishing. Its core task is to connect writers to an audience. Publishers work as gatekeepers, filtering candidates and then amplifying the chosen ones. Hoping to be selected, writers shape their work in various ways. This article might be written very differently in an academic publication, for example, and publishing it here entailed pitching an editor, revising multiple drafts for style and focus, and so on.

The internet initially promised to change this process. Anyone could publish anything! But so much was published that finding anything useful grew challenging. It quickly became apparent that the deluge of media made many of the functions that traditional publishers supplied even more necessary.

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