Where Meta Went Wrong In Launching a Paid Verification Feature

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Style Pass
2023-03-15 22:30:08

A few weeks ago Meta, formerly known as Facebook, announced they were rolling out a paid-subscription feature for the verification icon, Aka – Bluetick. This comes after Twitter also rolled out a similar option months ago, where you can also pay to be verified.

These events, on top of many others, such as terrible organic reach and poor engagement dynamics from Meta platforms, have compounded and forced Meta to rethink its strategy to survive and thrive.

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