If you like to waste hours of your workday sorting through collector cars that are being auctioned online, then you know about Bring a Trailer. It's like eBay Motors' well-to-do cousin that prefers high-end Porsches to run-of-the-mill Chevys, and it's grown immensely over the past few years. With hundreds of sales closing weekly, BaT is a valuable asset—Hearst Autos acquired it last summer, proving that.
The auction firm's Instagram account is valuable, too, as hackers targeted and quickly took over Bring a Trailer's posting feed overnight. In less than 18 hours, the profile has lost roughly 10,000 followers as random photos of unknown people have been blasted in bulk to an audience exceeding a quarter-million.
With each new face that's shared on BaT's account, the previous shots are replaced with plain white images. Whoever's controlling the profile has posted 18 times since commandeering it around 1 a.m. ET on Friday.
The problem is ongoing as Bring a Trailer has been unable to reclaim the account. We've reached out to the company for comment but have yet to hear back.