The thinker and writer Edward de Bono, who has died aged 88, once suggested that the Arab-Israeli conflict might be solved with Marmite. During a 1999

Edward de Bono obituary

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2021-06-20 14:00:03

The thinker and writer Edward de Bono, who has died aged 88, once suggested that the Arab-Israeli conflict might be solved with Marmite. During a 1999 lecture to Foreign Office officials, the originator of the term lateral thinking argued that the yeast extract, though proverbially socially divisive, could do what politicians and diplomats had failed for years to achieve. The problem, as he saw it, was that people in the Middle East eat unleavened bread and so lack zinc, which makes them irritable and belligerent. Feeding them Marmite, therefore, would help create peace.

Through his 60-plus books, including The Mechanism of Mind (1969), Six Thinking Hats (1985), How to Have A Beautiful Mind (2004) and Think! Before It’s Too Late (2009), as well as seminars, training courses and a BBC television series, De Bono sought to free us from the tyranny of logic through creative thinking. “What happened was, 2,400 years ago, the Greek Gang of Three, by whom I mean Aristotle, Plato and Socrates, started to think based on analysis, judgment and knowledge,” he said. “At the same time, church people, who ran the schools and universities, wanted logic to prove the heretics wrong. As a result, design and perceptual thinking was never developed.”

De Bono’s revolution began in 1967 with his book The Use of Lateral Thinking. Imagine, he said, that a money lender claims a merchant’s daughter in lieu of her father’s debt. The merchant and daughter concoct a compromise. The money lender will put a black stone in one bag and in the other, a white. If the daughter chooses the black stone, she will be doomed to marry the money lender and the debt cancelled; if the white she will stay with her father and the debt be cancelled. But as the trio stand on a pebble-strewn path, she notices the money lender putting a black stone in each bag. What should she do to avoid a nightmarish fate?

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