Why are younger generations embracing the retro game revival?
Retro video games and aesthetics are having a moment, but it’s not just gen X and older millennials reliving their heyday: younger millennials and gen Z are getting in on the nostalgia too
T he bouncy, midi melody of Nintendo’s Wii theme descends into a drill beat. A Game Boy Colour opens up into a lip gloss case. A$AP Rocky goes “full Minecraft” in a pixelated hoodie, and a panting man bobs up and down with his arm stuck in a bush. This is not a glitch. Both online and IRL, pop culture is embracing the sounds, visuals and experience of retro gaming.
On TikTok, #retrogaming videos have amassed over 6bn views. On YouTube, uploads have increased 1,000-fold. Spotify users are creating 50% more retro-gaming-themed playlists than they were at this time last year, and live streamers are cashing in on the repetitive catchphrases and mechanical movements of NPCs (non-player characters). So why, in this age of hyperrealistic graphics and ever-expanding technological possibility, are younger generations captivated by an era of technological limitation?
For Kingsley Ellis, a millennial raised on the bleeps and bloops of Sega Mega Drives and N64 cartridges, the allure of retro gaming is simple. “It’s all about the nostalgia,” says Ellis, whose TikTok account, UnPacked, has 1.5 million followers. He says his interest lies mostly in old gaming hardware. His most-watched videos revisit the gloriously bizarre world of retro peripherals – those often ridiculous attachments designed to enhance (or overengineer) the gaming experience, such as screen magnifiers and foldout speakers clipped on to consoles.
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