Braly, an anesthesiologist, entrepreneur, and YouTuber in Houston, had coveted Hermès handbags for years. As a broke medical student, she watched vid

How to win the Hermès game

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2024-05-12 15:30:04

Braly, an anesthesiologist, entrepreneur, and YouTuber in Houston, had coveted Hermès handbags for years. As a broke medical student, she watched videos of polished women unboxing their purses on YouTube. At the time, she could only aspire to own one. She bought a Hermès keychain to carry around her house keys.

A few years later, she began to frequent the boutique more often. She’d buy a bangle for herself or a tie for her husband, an orthopedic surgeon.

She returned to see the same sales associate each time she visited the store. Each trip, she’d spend an hour and a half asking him questions about the brand, its craftsmanship, its heritage. They began to text each other, a hello here and there, or when the store’s stock was replenished and he spotted something she might like.

Kristina Braly surrounded by her Hermès handbag collection. She owns eight Birkins, two purchased from the boutique and six from resellers. (Kristina Braly/YouTube)