What if your mattress could help you sleep better, recover faster, and even improve your health? That’s the question Matteo Franceschetti and Massim

The Smart Launch Behind Eight Sleep’s $1.2M Crowdfunding Success

submited by

Style Pass

2025-01-09 12:00:37

What if your mattress could help you sleep better, recover faster, and even improve your health? That’s the question Matteo Franceschetti and Massimo Bassi set out to answer when they launched Eight Sleep, a company that reimagines what a mattress can do. Armed with a passion for solving sleep issues and a simple prototype, they managed to turn their vision into a $1.2 million blockbuster crowdfunding campaign.

But here’s the kicker: they didn’t start with a fully built product. Instead, they used a scrappy, data-driven approach to test their idea, validate demand, and generate buzz—all without wasting resources. This is the story of how Eight Sleep clever launch propelled their success and disrupted an age-old industry.

As a busy entrepreneur and athlete, Matteo was frustrated with the lack of innovation in sleep. “We spend a third of our lives on a dumb foam mattress,” he noted.

How can we make beds smarter? That was the question Matteo Franceschetti and Massimo Bassi set out to answer when they founded Eight Sleep.