TMW #043 | Paying for search, subscription regulation, and the role of data sharers.
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Would you pay to use Google Search? What would happen if subscription services become regulated? Would the role of a “data sharer” make analytics more influential in organizations?
All unpacked this week in TMW #043 along with the 15+ links of everything that mattered this week. Including Trump’s failed social media platform.
🔍 Would you pay for search? There’s no other technology that’s changed how companies market themselves online than Google search. Since 1997, Google search permanently altered the flow of information on the internet and has continued to control more than 90% of online search engine queries up to this day. Through every single evolution of the web, Google search has been there, crawling websites, indexing pages, collecting search data and building customer profiles to sell to advertisers. But what if Google search was available as a paid app, without advertising, and with extended features? Would people buy it and does it even make sense to offer something like this?
