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The Chief Marketing Officer matters

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2021-06-10 11:30:05

New to Ariyh? Join 5,336 evidence-based marketers for 3min tips 💡 based on research 🎓 to grow your business 📈 If you find these tips useful please share them with your colleagues and friends, Ariyh grows thanks to you!

Vidjet is a pop-up video player for web pages. You decide when to trigger videos and you can even segment visitors to personalize messages.

Take a look at it in action - video is more powerful than words (especially if your product is hedonic, see previous Ariyh tip).

60% of Chief Marketing Officers (CMOs) say they experience pressure from their CEO to prove the value of marketing (The CMO Survey, 2018).

It’s not easy to always demonstrate short-term impact, especially if a firm is going through a strategic change that produces long-term results (e.g. building a digital platform to move away from 1-1 sales).

P.S.: if you're interested in the intersection of SEO and Growth, I recommend you check out Kevin Indig's (Director of SEO, Shopify) newsletter Growth Memo.