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The Chief Marketing Officer matters

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2021-06-10 11:30:05

New to Ariyh? Join 5,336 evidence-based marketers for 3min tips ๐Ÿ’ก based on research ๐ŸŽ“ to grow your business ๐Ÿ“ˆ If you find these tips useful please share them with your colleagues and friends, Ariyh grows thanks to you!

Vidjet is a pop-up video player for web pages. You decide when to trigger videos and you can even segment visitors to personalize messages.

Take a look at it in action - video is more powerful than words (especially if your product is hedonic, see previous Ariyh tip).

60% of Chief Marketing Officers (CMOs) say they experience pressure from their CEO to prove the value of marketing (The CMO Survey, 2018).

Itโ€™s not easy to always demonstrate short-term impact, especially if a firm is going through a strategic change that produces long-term results (e.g. building a digital platform to move away from 1-1 sales).

P.S.: if you're interested in the intersection of  SEO and Growth, I recommend you check out Kevin Indig's (Director of SEO, Shopify) newsletter Growth Memo.

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