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Vidjet is a pop-up video player for web pages. You decide when to trigger videos and you can even segment visitors to personalize messages.
Take a look at it in action - video is more powerful than words (especially if your product is hedonic, see previous Ariyh tip).
60% of Chief Marketing Officers (CMOs) say they experience pressure from their CEO to prove the value of marketing (The CMO Survey, 2018).
It’s not easy to always demonstrate short-term impact, especially if a firm is going through a strategic change that produces long-term results (e.g. building a digital platform to move away from 1-1 sales).
P.S.: if you're interested in the intersection of SEO and Growth, I recommend you check out Kevin Indig's (Director of SEO, Shopify) newsletter Growth Memo.