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When to use video to promote your product

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2021-05-21 11:00:08

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How much should you spend on video-first channels and formats (e.g. YouTube, Facebook video ads) versus static channels (e.g. banner ads, print)?

Impacted metrics: Customer acquisition Channels: Ads | Video ads | Image ads | Website | Marketplaces For: Mostly B2C Tip type: Existing research (November 2015)

If your product is hedonic (e.g. fashion, high-end electronics, premium hotels, restaurants), present it (e.g. on websites, in ads) using video and other dynamic formats (e.g. slideshow, GIF), not static images.

If you must use static images, accompany them with a description that helps people imagine themselves using the product (e.g. “Imagine enjoying a sunny day with friends while wearing these sunglasses…”).