The Metaverse Is Coming. Nvidia CEO Jensen Huang on the Fusion of Virtual and Physical Worlds

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It’s not altogether surprising that a company earning billions of dollars a year making the chips that power today’s hyperrealistic video games has a business plan inspired by a science-fiction novel. Jensen Huang, the CEO of Nvidia, the nation’s most valuable semiconductor company, with a stock price of $645 a share and a market cap of $400 billion, is out to create the metaverse, what Huang describes “a virtual world that is a digital twin of ours.” Huang credits author Neal Stephenson’s Snow Crash, filled with collectives of shared 3-D spaces and virtually enhanced physical spaces that are extensions of the Internet, for conjuring the metaverse. This is already playing out with the massively popular online games like Fortnite and Minecraft, where users create richly imagined virtual worlds. Now the concept is being put to work by Nvidia and others. Partnering with Nvidia, BMW is using a virtual digital twin of a factory in Regensburg, Germany, to virtually plan new workflows before deploying the changes in real time in their physical factory. The metaverse, says Huang, “is where we will create the future” and transform how the world’s biggest industries operate.

From their roots in the gaming industry, Nvidia chips are now an important component of many of the world’s most powerful computers, powering AI, drug discovery and the coming generation of autonomous vehicles.

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