Madison Avenue, we’ve got a problem. Creative is dead and the spreadsheets and algorithms murdered it. The bots have triumphed and the result is mind-numbingly dull. “Nobody gets fired for buying IBM,” they used to say. Now, nobody gets fired for buying Facebook ads.
We all know there’s a better way than annoying people. Advertising shouldn’t push against what people want, it should align with what they want. That’s why at Unsplash we’ve decided to build our business on a new model we call Open Source Advertising.
Open Source Advertising: the act of promoting a brand by releasing media (especially images) featuring its product(s) to the public to use and distribute free of charge.
The brands we partner with say it’s like product placement for the internet. Content featuring a brand gets picked up and repurposed by creators, spreading organically across the internet via articles, blog posts, presentations, and social media.
The end result is a path far superior to the model that currently frustrates consumers and advertisers alike. And we know because it’s working for the creators and brands we partner with at Unsplash every day.