UN Tourism | Bringing the world closer
With AI and advanced technologies reshaping the travel industry, 2024 presents a key moment to redefine tourism. As international travel reaches full recovery, the challenge focuses on using AI to improve personalized services, streamline operations, and elevate customer engagement, delivering scalable solutions that bring measurable results.
The UN Secretary-General's report highlights the need for accessible technology and AI solutions that close the digital divide. This vision drives the UN Tourism AI & Deep Tech Start-up & Scale-Up Challenge, which aims to spark innovation in tourism with practical, high-impact AI applications across the tourism value chain.
Elevating Brand Value: Reputation, Branding & Marketing Focus on enhancing destination branding and promotion through the use of AI and deep technologies. This category emphasizes innovative solutions that not only boost brand value but also promote sustainable practices, preserve cultural heritage, and improve the visitor experience, all while maintaining global appeal and authenticity.
Integrated Tech for Smart Destinations: Creating Cohesive Experiences Harness integrated technologies to create seamless and sustainable visitor experiences at smart destinations. This category targets innovations that optimize destination management, improving operational efficiency and sustainability through AI, green and deep tech solutions, while elevating the quality of the tourist experience.
