Mistakes to avoid before a product launch
A product release is an important milestone for any organization. However, building a product (let alone launching) is not easy and requires careful planning and execution.
For the launch to go smoothly, product teams should look into the pitfalls we mention, and why they should be avoided, if possible.
Launching a product with all possible features, that is, going for the quantity, as opposed to a minimum number of high-quality elements can lead to a bloated and possibly harder to use the product.
You’d rather launch with a smaller set of key features and tasks, observe how users use them, and make a more data-based decision into further launches. Going for broke and trying to launch all features and sub-items in a product could just end up wearing out the team, without really drawing the value of these different features.
The key here is prioritization and to some degree a sense of acceptance that product perfection is more of an iterative process.
