Why do people hate redesigns?

Recently, Twitter unveiled a new design for its website and app, including a new font, higher-contrast colors, and less visual clutter. According to Twitter Design, the changes are meant to make the platform more accessible and allow users to be more focused.

As part of the makeover, Twitter created its own font called Chirp. In the past, the company used typefaces such as SF Pro, Roboto, and Helvetica Neue. The main reason behind the change was improving legibility. White space has also increased and the site’s colours now have higher contrast which makes photos and videos stand out more.

So me Twitter users don’t appear to be handling the change particularly well; they immediately tweeted they weren’t fans of the changes and called the new font “ugly” or “unfinished.”.

This isn’t the first time a redesign creates a backlash. In fact, most product redesigns are met with scepticism and confusion from users. Andy Warhol’s quote below from his bestseller “The Philosophy of Andy Warhol: From A to B and Back Again” expresses how many users feel when they encounter an unexpected redesign:

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