Amazon’s new fitness tracking band has an optional feature that will listen to your voice and gauge your emotions, and coach your communications with others.
It’s clear that Amazon has wanted to jump into the vibrant wearable space with something different, and the company that brought you Alexa has no qualms about getting seriously personal.
The Amazon Halo is set to go on sale as a limited trial in the US, just as we’ve seen with the company’s smart ring the Amazon Echo Loop.
It costs $99.99 ($64.99 if you get the early bird) with a $3.99 monthly subscription to keep the bulk of features working. If you let that lapse, you’ll just get basic, old school fitness tracking.
It has a soft, sleek design that shows it’s not there for hardcore sports fans. It’s far from a Garmin watch rival.
In terms of the design, there’s no screen. That means the generally accepted view of wearable devices in the Apple Watch era doesn’t apply. No notifications, no on-watch step goals and no spot ECG readings.