Netflix Launches Its Own Online Store, Which Will Sell Exclusive Merch for Shows Like ‘Stranger Things,’ ‘Witcher’
Now the streaming giant has launched Netflix.shop — the company’s first owned-and-operated retail outlet to sell products directly. Of course, Netflix already has licensing deals for hundreds of products based on its original programming, sold by Target, Walmart, Amazon, H&M, Sephora and other retailers.
So what’s the point of Netflix having its own ecommerce presence? According Josh Simon, Netflix’s VP of consumer products, the website is “an exciting new destination combining curated products and rich storytelling in a uniquely Netflix shopping experience.”
Netflix.shop will sell exclusive, limited editions of “carefully selected, high-quality apparel and lifestyle products tied to our shows and brand on a regular basis,” Simon, who joined Netflix last year from Nike, wrote in a blog post announcing the site.
In other words, the goal of Netflix.shop is to try to create cachet for the company’s originals among superfans, with a secondary benefit of producing incremental revenue for the company.
