Hallmark Movies Now is undergoing a transformation. The on-demand service will be rebranded as Hallmark+, a new streaming service set to launch in m

Hallmark+ Streaming Service to Launch in Fall, Will Include First Holiday Limited Series, Original Movies and More

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2024-07-11 17:30:13

Hallmark Movies Now is undergoing a transformation. The on-demand service will be rebranded as Hallmark+, a new streaming service set to launch in mid-September, which will incorporate ad-free viewing with retail and product benefits.

“Hallmark+ marks a seminal moment for Hallmark,” says Mike Perry, president and CEO, Hallmark. “By intertwining new, rich content experiences with tangible rewards and premium Hallmark gifts, we are delivering a unique, new program that reflects our commitment to spreading joy through our deeply beloved brand touchpoints.”

Currently, Hallmark Movies Now plans begin at $5.99 a month or $59.99 for a year; Hallmark+ plans will start at $7.99 per month or $79.99 per year. The membership includes exclusive benefits and rewards, including monthly $5 Hallmark Gold Crown Store coupons, free unlimited eCards, rewards for shopping, and surprise gifts. Related Stories VIP+ What the European Box Office Could Teach Hollywood 'A Quiet Place: Day One' Director Explains the Ending, What Characters Are Still Alive and Says a Sequel Is 'Absolutely' Happening

This fall, Hallmark+ will debut their first movie trilogy told from the male’s point of view. Inspired by “The Wedding Veil” trilogy, “The Groomsmen” follows three lifelong best friends who stand up for each other at each of their big days. Jonathan Bennett, Tyler Hynes and B.J. Britt star. Popular on Variety