Get ready for the next cable-like streaming bundle: Comcast later this month will launch a three-way bundle — with Peacock, Netflix and Apple

Comcast to Launch Peacock, Netflix and Apple TV+ Bundle at a ‘Vastly Reduced Price’

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2024-05-15 04:00:05

Get ready for the next cable-like streaming bundle: Comcast later this month will launch a three-way bundle — with Peacock, Netflix and Apple TV+ — offered at a deep discount, Comcast chief Brian Roberts said.

Dubbed StreamSaver, the bundle will be available to all Comcast broadband and TV customers, Roberts said, speaking Tuesday at MoffettNathanson’s 2024 Media, Internet and Communications Conference in New York.

The three streaming services, Peacock, Netflix and Apple TV+, will “come at a vastly reduced price to anything in the market today,” Roberts said, although he didn’t reveal any pricing details. The goal is to “add value to consumers” and at the same time “take some of the dollars out of” other companies’ streaming businesses, he added, while reinforcing Comcast’s broadband service offerings.

“We’ve been bundling video successfully and creatively for 60 years, and so this is the latest iteration of that,” Roberts said. “I think this will be a pretty compelling package.” Popular on Variety