Why SEO is important for your business?
SEO is the abbreviation for Search Engine Optimization and includes all methods that should help to increase the visibility of a website in search engine results (in short SERPs).
From its common definition, the former includes all measures for the technical and content-related improvement of a webpage, while the latter aims to expand the position of a page in the SERPs through reputation. This is done by building relevant, high-quality backlinks.
You may be wondering why search engine optimization is so important. Quite simply: Search engines are still the first point of contact for users when it comes to gathering information on a wide range of topics and products.
A survey by the Online Research Working Group showed that the use of search engines is the most common way to use the Internet. According to this, a proud 92.9 percent of the respondents stated that they use search engines frequently or at least occasionally.
Much of the search for information is still done on Google and the video search engine YouTube, but product search engines such as Amazon or the digital assistants have grown significantly in recent years. On the other hand, companies have to think about where their target groups are looking for information or where they can reach them with their content.
