Yes, the major public clouds offer a lot. But what you may not know are the limitations, and how open clouds make the difference. Vimeo has come a lon

Vimeo launches enterprise-grade video hub ahead of IPO

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2021-05-25 15:30:04

Yes, the major public clouds offer a lot. But what you may not know are the limitations, and how open clouds make the difference.

Vimeo has come a long way since its origins as a “YouTube alternative” that spun out of CollegeHumor back in 2004. While Google’s video-hosting behemoth is now a multi-billion dollar business in its own right, Vimeo stuttered through various pivots and redirects as it sought to find its place in a market dominated by a handful of major platforms.

Today, Vimeo is less about content and more about the technology and tools to help people create, manage, and share videos across the internet. And as the world has been forced to embrace remote work, Vimeo has fared well — particularly given its focus on asynchronous communication.

Vimeo’s renewed focus on teams and enterprises has given it a fresh lease on life, powered by new products that include lead generation tools and native integrations with marketing software such as Mailchimp and HubSpot.

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