I blog about latest machine learning research topics that have an immediate impact on the work us data scientists/machine learning engineers do every

Machine Learning Diaries

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2024-11-27 13:30:10

I blog about latest machine learning research topics that have an immediate impact on the work us data scientists/machine learning engineers do every day. Share the newsletter with your friends so that we all grow together.

Online controlled experiments (OCE) are digital versions of the traditionally known offline experiments i.e. randomized controlled Trials (RCT). The more commonly used term for OCE is A/B tests.

‘41 Shades of Blue’ by Google where 41 colors of blue were tested against each other on the search page and which led to $200 million increase in revenue [1].

Based on insights of OCE, Amazon moved credit card offers from the homepage to the checkout page. This resulted in Amazon earning tens of millions (USD) in profit annually [1].

Microsoft earned addition $100 million in USA alone based on OCE that optimized the way the advertisements were structured on Bing [1].

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