An Israeli artificial intelligence company says it has developed a new technique that tricks facial recognition systems by adding noise to photos. Adv

Hackers Fool Facial Recognition Into Thinking I’m Mark Zuckerberg

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2021-06-25 04:30:03

An Israeli artificial intelligence company says it has developed a new technique that tricks facial recognition systems by adding noise to photos.

Adversa AI’s technique, announced this week, is designed to fool facial recognition algorithms into identifying a picture of one person’s face as that of someone else by adding minute alterations, or noise, to the original image. The noise tricks the algorithms but is subtle enough that the original image appears normal to the naked eye.

The company announced the technique on its website with a demonstration video showing that it could alter an image of CEO Alex Polyakov into fooling PimEyes, a publicly available facial recognition search engine, into misidentifying his face as that of Elon Musk.

To test this, I sent a photo of myself to the researchers, who ran it through their system and sent it back to me. I uploaded it to PimEyes, and now PimEyes thinks I’m Mark Zuckerberg.