The Mysterious Case of the F*cking Good Pizza
Logging on to a delivery site when you’re too tired to cook is an indulgence that can be hard to avoid, especially during a pandemic. But what happens when a restaurant pops up in your feed that seems too strange to actually be real? That exact scenario happened to me a few days before Christmas, when I opened DoorDash and discovered a new restaurant in Durham, North Carolina that was running a “20 percent off” promotion. The restaurant was called “F*cking Good Pizza.”
Clicking on the listing, I discovered a series of brightly lit, oddly clinical images of ruddy-looking pies with sausage crumbles and slick orange buffalo wings. The menu was divided up by categories like “F*cking Good Pizzas” and “F*cking Good Sides” and “F*cking Good Drinks,” as though the quality of these offerings was somehow supposed to speak for itself.
I couldn’t believe that somebody had named their restaurant “F*cking Good Pizza,” so I texted a friend who worked for the local paper and asked if she thought it was actually a thing, adding that the DoorDash listing listed a location on 9th street.
