How do you know when you’ve hit product-market fit?
How will you know once you've found Product Market Fit? Through these signs, which also tell you that you're ready to go upmarket after enterprise customers.
Imagine you’re adjusting the focus on a camera. You tweak angles, experiment with lighting, and make subtle adjustments, but the image remains blurry.
PMF isn't ambiguous. It's the moment you've proven the core value hypothesis of your product. You're solving a pressing need in a way people can't ignore, and they're responding with unmistakable, sustained enthusiasm.
Here's how to recognize that your product is sharp and in focus and why “going upmarket” is the natural next step once you see that clarity.
You're seeing new customers arrive through developer word-of-mouth, unsolicited recommendations, or social media mentions.
Once you've configured your camera settings, each photo has consistent quality. Likewise, with PMF, usage is no longer sporadic.
