Companies from Google to WeWork want to help employers cut down on Zoom fatigue with a new approach to communications: holograms for the workplace.

Tech Companies Want to Make Holograms Part of Routine Office Life

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2021-06-10 08:00:08

Companies from Google to WeWork want to help employers cut down on Zoom fatigue with a new approach to communications: holograms for the workplace.

Alphabet Inc.’s Google in May revealed Project Starline, an effort to create a video-chat system with screens that give participants three-dimensional depth.

WeWork last month announced a partnership with ARHT Media Inc., a hologram technology company, to bring holograms to 100 WeWork buildings in 16 locations around the world. The effort begins this month with New York, Los Angeles and Miami.

And Microsoft Corp. in March introduced what it calls a mixed-reality service, Microsoft Mesh, which integrates three-dimensional images of people and content into the compatible displays of smart glasses or other devices.

The companies say holograms and related technology will soon become common in conference rooms all over the world. Still, the costs involved mean holograms have yet to prove useful for everyday interactions.