In a time of stress and uncertainty, consumer behavior has undoubtedly shifted, looking to find comfort at home to adjust for new daily routines. From adopting a casual bottoms wardrobe to giving the home a more functional or relaxing environment lift, consumers’ spending behaviors saw a large change.
A consumer favorite in the industry, Gravity, the original weighted blanket that uses SleepScore by ResMed technology, has been a source of comfort to many since coming to market. In 2017, Gravity came onto the market after raising more than $4.7 million in a Kickstarter campaign with a single product as a science-driven wellness brand. Previously, while weighted blankets were most commonly found being used by occupational therapists who were working with children who had been diagnosed with autism. Research showed that, for anyone, sleeping with 10 percent of your body weight on top of you increases hormones in the brain that induce a feeling of calm for relaxation and sleep.
“We were sort of stunned at how effective they were, and you get this feeling of relief,” said Mike Grillo, cofounder and chief executive officer at Gravity Products. “But they had never been proposed to the general consumer, and they weren’t anything that you would want to be lying around your house. So, the concept originally was we were going to bring this blanket product to market with a revised construction and a new style and then under this broader wellness brand.”