The World of Warp | Warp

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2024-10-18 10:00:09

Today we’re announcing Warp’s refreshed, reimagined brand. It’s been a labor of love and we’re excited to share it with you.

Warp was founded because Zach Lloyd realized there was an opportunity to reimagine the developer experience in the terminal, which hadn’t seen innovation in 40 years.

But the spirit of Warp isn’t about innovation for innovation’s sake. Warp is grounded in pragmatism, building on a core belief that every developer deserves consumer-grade tooling that makes them feel more powerful at work.

As designers, we’re known for wanting to do away with the old and bring in the new. Not to mention, branding is some of the most exciting work out there. But when we approached this project, we knew we wanted to preserve the parts of Warp that users know and love. For example, did you know that Warp’s glyph is a broken terminal window that cracked under extreme speed? Of course we have to keep that.

From the beginning, the essence of Warp has been tied to reimagination. It’s the notion of rethinking, reinterpreting, and discovering a better way to do things. So while we’re not changing the ethos of Warp, we are shifting the way Warp shows up in the world.