Elon Musk’s incendiary comments and misinformation on X about the UK race riots have been the last straw for many professional communicators. This w

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2024-09-03 00:00:05

Elon Musk’s incendiary comments and misinformation on X about the UK race riots have been the last straw for many professional communicators.

This week, Musk has railed against a judge in Brazil who banned the platform for failing to block misinformation. He has previously criticised US Vice President and Presidential candidate Kamala Harris and UK Prime Minister Keir Starmer.

The social media platform has survived and even grown since Musk purchased it in October 2022 despite changes to the algorithm, the removal of content moderation and a name change from Twitter to X.

Brand accounts have fallen silent. Media and public information accounts cling on, reluctant to give up on the networks' reach. It has become part of the news gathering and media distribution system. Ripping it out is tough. Users have stayed with X throughout this time because of its strength and its value as a source of news and the public square.

I’ve stuck with it because I’ve invested 15 years of my life on the platform. It’s helped me get work and book deals. I’ve met people who have become lifelong friends.