Google’s experimental apps and services division has introduced a Pinterest rival called Keen that that uses its machine-learning algorithm to curate content.
The service, which was quietly introduced this week, is available on the web and Android and is meant to be an alternative to the infinite scrolling associated with other types of web and social media browsing.
‘On Keen, which is a web and Android app, you say what you want to spend more time on, and then curate content from the web and people you trust to help make that happen,’ said co-founder of Keen CJ Adams in a blog post.
Keen (pictured) is a social network from Google that curates content using its machine-learning algorithm and troves of data
‘You make a ‘keen,’ which can be about any topic, whether it’s baking delicious bread at home, getting into birding or researching typography. Keen lets you curate the content you love, share your collection with others and find new content based on what you have saved.’
While the idea of Keen isn’t particularly novel, it does employ Google’s machine learning, which could give it an advantage over analogous platforms like Pinterest.