Microsoft's Xbox platform has effectively taken over its arch-console rival's storefront, owing to its absolutely massive content investment strategy.

Microsoft's Xbox has taken over Sony's PlayStation Store 🤯

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2024-04-18 20:00:05

Microsoft's Xbox platform has effectively taken over its arch-console rival's storefront, owing to its absolutely massive content investment strategy.

Spotted by Derek Strickland over at TweakTown, it seems that Microsoft's Xbox platform has effectively taken over its arch console rival's storefront, owing to its absolutely massive content investment strategy.

Microsoft purchased Activision-Blizzard, in a deal finalized last year. The deal was worth well over $70 billion once closed, and gave Microsoft control over Call of Duty, World of Warcraft, and various other billion-dollar franchises. Microsoft also now owns Bethesda, who recently launched hit TV show Fallout in partnership with Amazon. It owns Minecraft, which remains one of, if not the biggest game in the world. Microsoft also owns the greatest game of all time, DOOM, which can run on literally anything. Okay, you get the point.

In any case, Microsoft has focused its efforts on its key strengths, notably software and throwing money around. And to that end, it has effectively become one of, if not the biggest player on PlayStation, in a stunning turn around nobody would have foreseen ten years ago.