The algorithm has won. The most powerful social, video, and shopping platforms have all converged on a philosophy of coddling users in automated recom

The Latest Online Culture War Is Humans vs. Algorithms

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2024-04-30 15:30:04

The algorithm has won. The most powerful social, video, and shopping platforms have all converged on a philosophy of coddling users in automated recommendations. Whether through Spotify’s personalized playlists, TikTok’s all-knowing For You page, or Amazon’s product suggestions, the internet is hell-bent on micromanaging your online activity.

At the same time, awareness of the potential downsides of this techno-dictatorial approach has never been higher. The US Congress recently probed whether social media algorithms are threatening the well-being of children, and new scholarship and books have focused fresh attention on the broad cultural consequences of letting algorithms curate our feeds. “I do think it reifies a lot of our cultural tastes in a way that at least I find concerning,” says Ryan Stoldt, an assistant professor at Drake University and member of the University of Iowa’s Algorithms and Culture Research Group.

In response to the growing sense of unease surrounding Big Tech’s mysterious recommender systems, digital refuges from the algorithm have begun to emerge. Entrepreneur Tyler Bainbridge is part of a nascent movement attempting to develop less-fraught alternatives to automated recommendations. He’s founder of PI.FYI, a social platform launched in January that hopes to, in Bainbridge’s words, “bring back human curation.”