At Persona, we're building a safer and more secure internet. Our customers use the Persona SDK across countries, industries, and use cases to securely collect sensitive information from end-users.
How we partner with customers to prove an individual earned an online course's certification is completely different from how we partner with customers to ensure someone can find a trustworthy babysitter. This means the Persona app must support a wide range of interactions — from collecting utility bills to recording a selfie video to prove liveness. And because access is so critical to online identity, we made sure Persona works on whatever surface end-users need it to, whether that's a web browser or a customer's native mobile app.
As we built more and more solutions across fraud, compliance, and trust, we realized that senselessly adding configurations would eventually fall apart. In fact, making the Persona app more configurable wasn't enough — we had to design and construct an app builder. This app builder now lets us build any flow rooted on security and trust with the power of the Persona platform backing it. We're currently working on extending this full power to customers so our customers can design their own flows to fight fraud and earn trust with consumers.