How to research a market with customer surveys
Imagine asking 300 random strangers what they think of your product/service idea. Not your friends, your colleagues, or your mom, a truly random set of 300 people, all of whom are willing to listen to your idea and tell you exactly what they think. That’s absolute gold. Otherwise known as “a survey.” There’s a reason surveys are everywhere: They work.
Cold email outreach is a marketing tactic where you reach out to a stranger having a specific goal. To write a good email you have to address two things: Your audience and your message.
Partnerships are an absolute must for early-stage startups. The challenge is to find a partner that would be a good match and convince them to join forces. Let’s see how other founders managed to grow their website traffic x5 and generate x10 leads by building meaningful partnerships with other market players using partnerships with vendors, partnerships with other market players and even partnerships with customers.
It’s hard to think of any other type of data that can produce as much value per effort as a customer interview. Customer interviews can bring value on every stage of your startup journey from ideation through launch all the way to enterprise-scale.
