And if you’re a SaaS company that really wants to get results (and not crickets) from your content marketing efforts, then you should change your strategy now.
Most buyers don’t want to go through the typical traditional marketing route. They don’t want to receive an email sequence telling them why they should sign up for a 7-day or 14-day or 30-day free trial of your product.
All you need to do next is show them the next logical step (which is to try out your product and see if it works out for them).
Start with the buyer in mind and use your product as an inspiration for any piece of content you want to drive user signups from.
Product-led content is when you create content pieces that address the pain points of your audience and show them exactly how to solve them using your software.
If you want your content marketing strategy to be product-led, target keywords where you can weave in your product as a solution to a specific problem that your audience has.