We’re always looking at ways to create an appropriate environment for family content on YouTube, so we invest heavily in the policies, technology, and teams that help provide kids and families with the best protection possible.
YouTube Kids is a separate app built from the ground up to be a safer and simpler experience for kids to explore, with tools for parents and caregivers to guide their journey.
The app is a filtered version of YouTube and has a much smaller set of content available than YouTube’s main app and website. This is because we work to identify content that is age-appropriate, adheres to our quality principles, and is diverse enough to meet the varied interests of kids globally.
Our YouTube Kids policies outline what kind of content is eligible to be part of YouTube Kids. These policies were designed using feedback from parents and external specialists in child development, children’s media, digital learning, and citizenship. Content must comply with these policies for it to appear in YouTube Kids. For example, we do not allow videos in YouTube Kids that include declared paid product placements or endorsements, nor content that is overly commercial or promotional.
We work hard to keep videos on YouTube Kids family-friendly and use a mix of automated filters built by our engineering teams, human review, and feedback from parents to protect our community. We are constantly working to improve our safeguards and offer more features to help parents create the right experience for their families.