Exxon Mobil says advanced recycling is the answer to plastic waste. But is it really?
When California Atty. Gen. Rob Bonta filed suit against Exxon Mobil and accused the oil giant of misleading the public about the effectiveness of plastic recycling, many of the allegations surrounded the company's marketing of a process called "advanced recycling."
In recent years — as longstanding efforts to recycle plastics have faltered — Exxon Mobil has touted advanced recycling as a groundbreaking technology that will turn the tide on the plastic crisis. Company officials and petrochemical trade organizations have used the phrase in radio spots, TV interviews and a variety of marketing material online. In a 2021 blog post, Exxon Mobil president of product solutions Karen McKee painted a particularly promising picture.
"Imagine your discarded yogurt containers being transformed into medical equipment for your next doctor’s appointment, and then into the dashboard of your next fuel-efficient car.”
But despite its seemingly eco-friendly name, the attorney general's lawsuit denounced advanced recycling as a "public relations stunt" that largely involves superheating plastics to convert them into fuel. At Exxon Mobil's only "advanced recycling" facility in Baytown, Texas, only 8% of plastic is remade into new material, while the remaining 92% is processed into fuel that is later burned.
