how I'd grow Storycreator
Although it feels high-quality, I think they haven’t nailed down its positioning yet, and this is their biggest problem at the moment.
IMHO, a great niche for Storycreator would be small eCommerce stores. They need to share new content every day, but don’t have the budget to shoot lots of videos.
One of the main benefits the copy should address is: the tool allows eCommerce stores to easily turn product images into cool video ads that drive sales.
Pro tip: adding a no-signup demo is a great idea, but once a visitor clicks, they need to know what to do, or they’ll drop off.
Inserting an on-screen guide that clearly explains what to do step-by-step eliminates friction and it can literally double your signups.
I’d go on Instagram, where Storycreator’s target audience lives, and look for small eCommerce brands that only post images.
This is a non-spammy way to plug your website. It has the added benefits of helping people, and building up a good reputation.
