don't solve problems, dissolve them
What if I told you that it’s not the problem that’s the problem? What if I told you that that problem is actually part of a larger issue?
Unless you’re intentional about it or it’s something you’re already used to doing (like if you work in tech or read a lot of philosophy), you typically end up standing too close to the elephant.
And you do that by redesigning the environment or system in which the problem arises as to completely prevent the problem from ever happening again.
Solving the problem: Your first reaction might to “do more”— ship more features, send more engagement emails, add more integrations.
You need a better system for analyzing how your customers use your product. How do those graphs look when they’re about to churn? How do those graphs look when they renew?
Solving the problem: Your first reaction might be to pacify your partner: “What do you mean? We’re together all the time.” Or to do “extra” things like go on trips.
