Comic Relief US launches new Roblox game to help children build community virtually and in real life
This image provided by Comic Relief US shows the virtual realm of the nonprofit’s new ‘Game to Change the World.’ The wizard-led quests, which take place on the social gaming platform Roblox, are part of Comic Relief US’ second annual Kids Relief campaign to build charitable habits among children while raising funds to fight poverty. (Comic Relief US via AP)
NEW YORK (AP) — The notion that online gaming could help players develop charitable habits seemed bold when the anti-poverty nonprofit Comic Relief US tested its own multiverse on the popular world-building app Roblox last year.
As philanthropy wrestles with how to authentically engage new generations of digitally savvy donors, Comic Relief US CEO Alison Moore said it was “audacious” to design an experience that still maintained the “twinkle” of the organization that’s behind entertainment-driven fundraisers like Red Nose Day .
But the launch was successful enough that Comic Relief US is expanding the game this year. Kids Relief’s second annual “Game to Change the World” campaign features a magical new Roblox world , an exclusive virtual concert and a partner in children’s television pioneer Nickelodeon.
