Big Mac battle: McDonald’s loses burger trademark for EU in battle with Irish rival
FILE- A McDonald’s Quarter Pounder, left, and Double Quarter Pound burger is shown with fresh beef in Atlanta, March 6, 2018. A top European Union court ruled that McDonald’s has lost its Big Mac trademark in the 27-nation bloc, ruling in favor of Irish fast food rival Supermac’s in a longrunning legal battle. The EU General Court’s ruling said in its judgement Wednesday, June 5, 2024, that the U.S. fast food giant failed to prove that it was genuinely using the Big Mac name over a five-year period for chicken sandwiches, poultry products or restaurants. (AP Photo/Mike Stewart, File)
LONDON (AP) — A top European Union court said Wednesday that McDonald’s has lost its Big Mac trademark in the 27-nation bloc, ruling in favor of Irish fast food rival Supermac’s in a longrunning legal battle.
The EU General Court said in its judgement that the U.S. fast food giant failed to prove that it was genuinely using the Big Mac name over a five-year period for chicken sandwiches, poultry products or restaurants.
