Sketchers lets parents hide an AirTag in kids shoes
Wed Jul 30 2025, 07:49 AM EDT · 2 minute read
Sketchers has introduced a version of its Kids footwear line with support for AirTag so parents can keep track of the shoes — and the child wearing them.
AirTag is often used to keep track of animals and sometimes small children, by adding the tracker to a bag or in a pocket. Now, Sketchers is helping parents do just that using shoes.
The Sketchers Kids range now includes a feature known as "Find My Sketchers," referring to Apple's app for tracking down misplaced hardware and AirTags. This is handled by a small compartment in the heel of the shoe, hiding an AirTag under the insole.
The compartment includes a reinforced screw-tight cover, as well as a lift-up air-cooled Goga Mat breathable insole to cushion the user's heel.
